Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
The Department of Athletics exists to provide educational and athletic opportunities to young men and women, to provide an environment for student-athletes to learn, advance and excel both academically and athletically, and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty, administration and students in a common shared experience. The governing unit within the Department of Athletics is the Director’s Office, which is the administrative office and clearinghouse for the entire Department of Athletics, and promotes the department’s guiding principle of educating and inspiring through athletics. This unit provides support to administrators, coaches, staff members and student-athletes in order to provide and promote a premier intercollegiate athletic program for The University of North Carolina at Chapel Hill. The Department of Athletics is a highly visible public relations arm of The University of North Carolina at Chapel Hill, with statewide, national and international recognition.
Position Summary
The Associate Director, Media Relations and Content Creation is responsible for the ideation, capture, creation and distribution of all creative content related to Baseball and other Sports as assigned. Coordinates with the Media Relation unit, Creative Services unit, other External Communications units and sports staff, to identify the creative communication strategies for the assigned programs with the guiding principles of increasing reach, assisting recruiting and driving revenue. This position will work on a daily basis within the Media Relations unit to serve as a brand manager and the primary point-of-contact with the local and national media with responsibility for brainstorming, producing and pitching stories of Carolina Athletics in video, graphic and/or written form. Will develop, champion and defend Carolina branding and positioning in all multimedia platforms with responsibility for ensuring that content and messaging meets the standards of the Department of Athletics and the University of North Carolina at Chapel Hill.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
Must demonstrate exceptional customer service as this position will have extensive inter-personal dealings with student-athletes, coaches, administrators from within athletics and the University, as well members of the media and other external audiences. Must be creative and have strong content-creation skills. Must demonstrate the ability to deal with stressful changing situations. Much time will be spent in front of a computer, going to games and possibly requiring out-of-town travel. Must have strong IT skills, and be able to navigate stadiums and press boxes. Must meet deadlines.
Preferred Qualifications, Competencies, and Experience
Prior work in a Division I Athletic Department; previous experience in an Athletic Media Relations office; and experience with Baseball and other sports statistics (Genius/Statcrew) is preferred. Demonstrated experience in public relations, media relations or communications in a college or professional sports media relations department.
Special Physical/Mental Requirements
Much time will be spent in front of a computer, going to games and possibly requiring out-of-town travel. Demonstrate strong IT skills. Ability to navigate stadiums and press boxes. Must meet deadlines. Strong attention to detail. Accuracy with numbers. Ability to work in stressful situations. Ability to communicate accurate and concise information.
Special Instructions
Applicants may provide a portfolio or samples of work by attaching examples or a link.
Equal Opportunity Employer Statement
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.