Aberdeen, S.D. –  Northern State University today announced that it has entered into an exclusive partnership agreement with Nexus Licensing Group, a division of Fastlane a leading sports licensing management firm, who will serve as the Wolves domestic licensing agent of record.
 
Under the agreement, Nexus is helping NSU expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm is also developing and executing a strategic, integrated plan to protect and manage the university's name and marks as well as enhance its retail strategy through customized promotions on campus and beyond.
 
"We are excited to team up with Nexus Licensing as we continue to grow the Northern State brand and reach," noted Nate Davis, Director of Athletics for Northern State. "Our communications and marketing teams at NSU have invested significant time in refining the Northern State University brand, and we are exciting to capitalize on Nexus' experience in branding and licensing management. We look forward to this partnership and the continued development of our brand across multiple platforms."
 
"Northern has developed a strong brand presence across the greater Aberdeen market, and with its students, alumni, and fan base," said Brian Young, Principal and Managing Director of Nexus. "We plan to build on that success and develop a more strategic vision for the Wolves brand licensing program."
 
About Nexus Licensing Group:
Nexus Licensing Group, a Fastlane Co., is a full-service branding, digital marketing, eCommerce and licensing management firm representing over 32 collegiate brands to date and growing. The firm develops specialized plans to manage and further monetize collegiate assets. For more information, visit www.nexuslicensinggroup.com.
 
About Northern State University:
Northern State University is a student-centered institution that provides an outstanding educational experience, preparing students through the liberal arts and professional education for their future endeavors. A regional university, Northern offers rigorous academics; diverse civic, social and cultural opportunities; and a commitment to building an inclusive environment for all points of view. Northern also offers a broad-based athletics program, sponsoring 15 NCAA Division II intercollegiate varsity sports that compete in the Northern Sun Intercollegiate Athletic Conference (NSIC). The university strives to enrich the community through partnerships such as its Educational Impact Campaign, which opened a new South Dakota School for the Blind and Visually Impaired; new athletic and recreation fields; and an on-campus regional sports complex. With the $55 million campaign, NSU has been the recipient of more than $150 million in privately funded building projects and scholarships within a decade. To learn more, visit NSU Admissions.