HSU NIL Marketplace | NIL Information

ABILENE, Texas – Hardin-Simmons' athletic department has teamed with Opendorse to provide a name. image and likeness (NIL) marketplace for its student-athletes and provide them with education and tools to maximize their value and marketability.
 
"We are proud to team our student-athletes with Opendorse to manage their NIL activities," said Associate Vice-President for Athletics Dr. John Neese. "The NIL era is relatively new and is ever-evolving. Our administration and Board of Trustees have made a great commitment to our student-athletes because they see the importance of giving them the tools to stay educated on the NIL process and promote their brand."
 
Student-athletes will be able to promote their name, image and likeness and be compensated for the usage of their NIL. 
 
A NIL activity includes any situation in which a student-athlete's name, image, likeness, or voice is used for promotional purposes by a non-institutional entity, including the individual student-athlete, a commercial entity, or a noninstitutional nonprofit or charitable entity. While such activities may provide compensation for a student-athlete, those activities that do not provide compensation are also covered under this policy. Student-athletes' use and monetization of their name, image and likeness may involve a wide range of activities, including but not limited to:
Traditional commercials or advertisements for products or services,

• Student-athletes developing and promoting their own business
• Personal appearances
• Student-athletes running their own camps or clinics
• Providing private lessons (and using their name or image to promote those lessons)
• Sponsored social media posts
• Autograph sessions

 
 
About Opendorse

• Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from hundreds of colleges and thousands of brands, fans, donors, and partners including Team USA, LEARFIELD, U.S. Bank, Keller Williams, and more.
• Opendorse maximizes NIL opportunities for student-athletes, while delivering security and simplicity for all involved parties.
• The Opendorse-powered marketplace is built on a decade of athlete marketing technology and experience. Opendorse has facilitated hundreds of thousands of NIL deals and endorsements with athletes at every level of sports. The marketplace is used by over 100,000 athletes to manage deals from pitch to payment, and even tax prep, every day.

 
The Partnership
The partnership provides every Hardin-Simmons student-athlete with full access to the company's all-in-one NIL platform. 

• Providing student-athletes and staff with Opendorse's best-in-class compliance, content and education tools.
• Compliance: upon completing NIL deals, athletes can automatically disclose activity details to their institution to ensure eligibility.
• Content: athletes receive on-demand access to share photos and videos from games, practice and more. Athletes can also receive content suggestions from their teams, encouraging fan engagement, fundraising initiatives, ticket sales and more.
• Education: athletes receive in-person and on-demand virtual education sessions from industry leaders at companies including Meta, Overtime, Players' Tribune, Opendorse and more.

 
Athlete experience

• In addition to industry-leading NIL content, compliance and education solutions, every Hardin-Simmons athlete will receive an Opendorse profile, which they can customize and promote to fans on their personal social media channels. 
• Athletes review opportunities, receive deals, accept compensation, and disclose NIL activities to their institution, all within the Opendorse app.

 
Fan, brand, sponsor experience

• As part of the partnership, Hardin-Simmons will receive a branded marketplace. Cowboy and Cowgirl fans, brands, sponsors and donors will be able to browse, book, pitch and pay any Hardin-Simmons student-athlete for NIL activities in one compliant platform, built specifically for the athletes' needs. 
• The marketplace promises to mobilize the fan base and local organizations to best-support its student-athletes.
• Brands, sponsors, donors, and alumni will be directed to a Hardin-Simmons landing page to easily select how they want to activate with student-athletes.

 
 
 
 
--- www.hsuathletics.com ---