COLORADO SPRINGS, Colo. – The Mountain West announced today an exciting new partnership with Magnifi, naming the tech company as an innovation partner for AI-powered sports content across baseball, basketball, cross country, football, golf, soccer, softball, tennis, and volleyball.
This alliance pairs the forward-thinking Mountain West with Magnifi, an industry leader renowned for its AI-powered cutting-edge video editing platforms. The Mountain West will leverage Magnifi’s technology to make production more efficient and enhance video experiences for athletes, coaches, and fans.
“Magnifi’s technology allows us to provide fans with customized content catered to their interests delivered right to their social media feeds. This is an exciting step forward in using AI technology to connect fans with the teams and players they love,” said Javan Hedlund, Senior Associate Commissioner, External Communications Strategy.
As an innovation partner, Magnifi will work closely with the Mountain West to identify opportunities to incorporate new technologies across key areas like broadcast production, fan engagement, and more. Their proven ability to develop imaginative solutions will help the Mountain West continue its tradition of leadership and evolution.
“The conference not only understands the unique needs of the sports media and athletics space, but has been a driving force for new technologies and marketing strategies. With a prestigious conference that’s looking toward the future, it’s exciting to see where our collaboration can go,” said Magnifi CEO Vinayak Shrivastav.
This partnership offers many firsts, including the Mountain West being Magnifi’s first collegiate athletic conference partner. The conference was also the first Magnifi partner to localize football games in English and Spanish. The Mountain West will also populate its YouTube channel with real-time footage from a variety of games from all conference members.
Dennis Trapani, Associate Athletics Director, Creative Services, University of Wyoming Athletics used the product and said, “I find the Magnifi AI to be very accurate at clipping plays and tagging them. (The tool) has saved our staff a lot of work when it comes to creating highlight reels after football games.”
This alliance demonstrates the Conference’s dedication to seeking bold ideas that enhance experiences for athletes, university communities, and fans. For more information on Magnifi’s suite of products, visit Magnifi.ai.
About The Mountain West
From its inception in 1999, the Mountain West has been committed to excellence in intercollegiate athletics while promoting the academic missions of its member institutions. Now celebrating its 25th season, the Mountain West membership is comprised of 11 all-sport members: the United States Air Force Academy, Boise State University, Colorado State University, Fresno State, University of Nevada, University of New Mexico, San Diego State University, San José State University, UNLV, Utah State University and University of Wyoming. In addition, the University of Hawai’i and Colorado College participate in the Mountain West as single-sport members in football and women’s soccer, respectively.
About Magnifi by Videoverse
Magnifi with its award-winning technology has found an extremely strong product-market fit in serving enterprises across numerous industries – OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges, and more. Magnifi is building the next-generation video editing ecosystem addressing a broad range of use cases in the post-production process. The company specializes in generating instant key moments and auto short-sized videos enabling content rights holders to increase their presence and viewership. Magnifi works with leading rights holders including Indian Premier League, Women’s Premier League, Vietnam Basketball Association, Yamo Media, CricClubs, SuperSport Schools, Professional Squash Association, and leading sports broadcasters globally.
