As TCU and the Big 12 Conference head west for the 2023 College Football Playoff National Championship, the Conference today announced it will be launching a variety of Los Angeles-based activations and partnerships to celebrate the Horned Frogs and their historic run to SoFi Stadium.
 
The Conference will be doing a takeover of “Frogtown”, one of Los Angeles’s most vibrant and creative neighborhoods. This takeover will include the Conference partnering with Frogtown Brewery to offer purple beer on tap all weekend and a custom brew. The Frogtown takeover will also see the Conference partner with Chef Javier Muñoz and his Frogtowns Gourmet Tacos. The taco spot will create a “Frogtown Taco” that features a hand pressed tortilla, beer battered fish, a bed of purple cabbage, pico de gallo, guacamole and jack cheese. Additionally, a Frogtowns Gourmet Tacos food truck wrapped with purple and Big 12 branding will take to the streets of Los Angeles, visiting the TCU Pep Rally at Santa Monica Pier to hand out 200 free Frogtown Tacos on Sunday, Jan. 8^th.
 
The Big 12 is also partnering with celebrity sneaker artist Kickstradomis for an exclusive, custom-made Horned Frog-inspired sneaker that will be given away through Big 12 social channels. Additionally, the Conference, along with TCU, is executing an outdoor digital branding takeover of L.A. Live in downtown Los Angeles.
 
“This is an incredibly exciting time for TCU and the Big 12 Conference – we are thrilled to be a part of TCU’s historic season and welcome the opportunity to showcase the Conference to new markets,” said Commissioner Brett Yormark. “Through the Frogtown takeover and additional marketing initiatives, the Conference is making the most of its time out west, and we look forward to being a part of the biggest night college football has to offer.”
 
Professional sports franchises across the Metroplex - the Dallas Cowboys, Dallas Mavericks, Dallas Stars, Dallas Wings, FC Dallas and Texas Rangers - have shown their support for TCU through congratulatory videos recorded by athletes and coaches, customized jerseys, social posts and more. These messages of support will be shared across social platforms in the days leading up to the National Championship game.
 
These activations are a continuation of the Conference’s modernized approach to marketing and brand enhancements. In December, the Conference introduced a variety of enhancements at the Dr Pepper Big 12 Football Championship Game that included multi-platinum artist Ashanti performing the National Anthem, Unified World Welterweight Boxing Champion Errol Spence Jr. leading the ceremonial coin toss, and a partnership with A Bathing Ape that introduced on-field co-branded Big 12 x BAPE marks utilizing the brand’s famous camouflage aesthetic, as well as co-branded apparel.
 
No. 3 TCU (13-1) will face No. 1 Georgia (14-0) in the 2023 College Football Playoff National Championship on Jan. 9 at SoFi Stadium in Inglewood, California. The game will kick-off at 6:30 p.m. CT and will be broadcast on ESPN.