Staff Directory
Clemente, Laura
Laura Clemente
- Title:
- Senior Associate AD/Chief Revenue Officer
- Phone:
- 852-0270
Laura Clemente was elevated to Senior Associate Athletic Director/Chief Revenue Officer at UofL in October 2023.
Clemente has worked at UofL since 2015 and most recently served as Associate Athletic Director for Strategy and Innovation since 2021.
In her new role, Clemente leads a comprehensive revenue generation program that incorporates all aspects of ticket sales and operations, business intelligence, digital marketing and fundraising.
This includes formulating and executing a comprehensive ticket marketing strategy, engaging in customer prospecting, acquisition and retention, developing new revenue streams and overseeing sales and business development activities.
In her previous role as Associate AD for Strategy and Innovation, Clemente led the development and execution of key strategic initiatives across department-wide digital platforms and served as a cross-functional visionary/change agent across the athletics department. Using a data-driven approach, she was responsible for developing and implementing platform-specific strategies to increase customer acquisition and retention, leading the organization’s web and app evolvement, implementing a targeted and automated ticket and ecommerce strategy, and partnering across the organization to identify emerging technology opportunities to benefit the brand, UofL partners and Cardinal fans as the priority.
Clemente was responsible for generating of $40 million annually in seat donation and ticket sales revenue. She helped launch UofL’s season ticket membership model and added roughly 50,000 new prospects by integrating first-party data sources.
A native of Madison, N.J., Clemente previously acted on UofL’s staff as Assistant Athletic Director for Multimedia and Content after serving four years as the Cardinals’ Director of Digital Marketing. She earned a master’s degree in business analytics from UofL in 2020.
Prior to joining UofL, Clemente worked seven seasons with the New York Jets in the National Football League. Beginning as a social media intern in 2009, Clemente worked one season as a communication assistant and three years as the communications coordinator. She moved to the digital side in 2014, where she served as the Digital Media Manager in 2014-15, coordinating the execution of the organization’s marketing calendars, as well as the distribution of breaking news announcements and transactions.
Clemente played four seasons of lacrosse at Northwestern where she graduated in 2009 with a degree in communications and international studies.
Clemente has worked at UofL since 2015 and most recently served as Associate Athletic Director for Strategy and Innovation since 2021.
In her new role, Clemente leads a comprehensive revenue generation program that incorporates all aspects of ticket sales and operations, business intelligence, digital marketing and fundraising.
This includes formulating and executing a comprehensive ticket marketing strategy, engaging in customer prospecting, acquisition and retention, developing new revenue streams and overseeing sales and business development activities.
In her previous role as Associate AD for Strategy and Innovation, Clemente led the development and execution of key strategic initiatives across department-wide digital platforms and served as a cross-functional visionary/change agent across the athletics department. Using a data-driven approach, she was responsible for developing and implementing platform-specific strategies to increase customer acquisition and retention, leading the organization’s web and app evolvement, implementing a targeted and automated ticket and ecommerce strategy, and partnering across the organization to identify emerging technology opportunities to benefit the brand, UofL partners and Cardinal fans as the priority.
Clemente was responsible for generating of $40 million annually in seat donation and ticket sales revenue. She helped launch UofL’s season ticket membership model and added roughly 50,000 new prospects by integrating first-party data sources.
A native of Madison, N.J., Clemente previously acted on UofL’s staff as Assistant Athletic Director for Multimedia and Content after serving four years as the Cardinals’ Director of Digital Marketing. She earned a master’s degree in business analytics from UofL in 2020.
Prior to joining UofL, Clemente worked seven seasons with the New York Jets in the National Football League. Beginning as a social media intern in 2009, Clemente worked one season as a communication assistant and three years as the communications coordinator. She moved to the digital side in 2014, where she served as the Digital Media Manager in 2014-15, coordinating the execution of the organization’s marketing calendars, as well as the distribution of breaking news announcements and transactions.
Clemente played four seasons of lacrosse at Northwestern where she graduated in 2009 with a degree in communications and international studies.
