Game One brought on to service adidas partnership
 
FLORENCE, AL – University of North Alabama director of athletics Dr. Josh Looney announced a multi-year extension of the athletic department's apparel contract with adidas on January 12. The new agreement extends UNA's affiliation with adidas through the 2026-27 academic year. In addition, Game One will be brought on board as the athletic department's service provider of adidas products, starting July 1, 2023.
 
"Adidas has been an outstanding partner to UNA Athletics during our NCAA re-classification process and rise in Division I athletics," said Looney. "We're excited to elevate our partnership with a global brand that recognizes and values the incredible growth happening throughout the University of North Alabama. With the addition of Game One as our service provider, UNA student-athletes will enjoy expanded access to top-of-the-line footwear, training apparel, game uniforms, and performance wear."
 
The new four-year deal extends an ongoing partnership with Adidas that began in 2017, just prior to the University beginning its four-year re-classification period to achieve NCAA Division I status.
 
"Game One, in joint partnership with adidas, is pleased to have been selected as the provider of leading sports apparel and equipment that is consistent with the rich history of University of North Alabama Athletics" said Jayme Wisely, Game One CEO. "Equipping athletes to perform at the highest level is the mission of our partnership with the UNA athletic program." 
 
Leona Marketing Group consulted with North Alabama on the contract extension. The LEONA Group also recently paired with UNA Athletics to sign Taymar Sales U as UNA's outbound ticket sales and operations provider, and assisted UNA in securing its partnership with Peak Sports to oversee the athletic department's multimedia rights.
 
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
 
About Game One
Game One is one of the largest and fastest-growing sports equipment and apparel suppliers in the country, serving a loyal customer base of 13,000 schools and organizations in 38 states. The company provides quality products through established relationships with big-name brands, including adidas.