WILKES-BARRE -- The Wilkes University Athletic Department announced today that it has established an athletic partnership with Under Armour and BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. The partnership, which extends over the next five years, will debut across the Colonels Athletic Program's 23 NCAA Division III men's and women's sport offerings competing within the Landmark Conference and United Collegiate Hockey Conference.
 
The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities.  As part of a multi-year agreement, Under Armour will provide all teams at Wilkes with both on-and-off field training gear while outfitting the coaching and athletic department staff. Wilkes will also follow the University's uniform rotation policy as it transitions to the new brand.
 
"We are excited to announce our partnership and agreement with these groups," stated Athletic Director Scott Musa. "We pride ourselves on making sure our athletes have the best possible clothing, gear, and equipment, and this deal allows us that opportunity."
 
Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program, said, "This agreement between Wilkes University, BSN SPORTS, and Under Armour will add tremendous value and dedicated support to the experience of the coaches, student-athletes, and administrators involved with Wilkes University Athletics. Our team is excited to provide the Colonels program coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing Wilkes University's prominent athletic brand and fanbase. We are proud of this partnership and welcome the opportunity to give time back to Wilkes coaches on a daily basis, so they can continue focusing on positively impacting the lives of student athletes."
 
 
About BSN SPORTS
 
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
 
ABOUT UNDER ARMOUR
 
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company's Connected Fitness™ platform powers the world's largest digitally-connected health and fitness community. For further information, please visit https://about.underarmour.com.