ACU, Under Armour Begin Partnership July 1

ABILENE – Under Armour becomes the official outfitter for Abilene Christian University in a five-year agreement beginning July 1.
 
After a national bid process Under Armour offered the best and most competitive offer for ACU's head coaches and teams. Through vendor Game One, Under Armour will provide significant products, competitive pricing and access to performance bonuses for ACU head coaches and teams.
 
"I couldn't be more excited to enter into this new department-wide apparel relationship with Under Armour," said ACU Vice President for Athletics Zack Lassiter. "The enhanced level of engagement and service they will provide our student-athletes, coaches and staff will allow us to continue the great momentum we are experiencing as an athletic department."
 
The pre-contractual period already has ACU excited about the transition.
 
 "We're thrilled to announce our partnership with Under Armour and Game One," said Chris Ballard, ACU deputy athletics director for administration. "We feel confident our new partnership will allow our student-athletes and coaches to be outfitted at the highest level. Both Under Armour and Game One have already shown tremendous support of ACU Athletics and we can't wait to get our student-athletes in UA gear."
 
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better.
 
Game One exists to inspire and elevate the spirit, identity, and power of teams, understanding that the journey of a team is about much more than trophies and wins – it's about the shared experience of effort and the pride of belonging.
 
The contract is seen by coaches as a way to continue the athletic department's momentum forward.
 
"We are very excited to partner with Under Armour," said ACU Head Football Coach Keith Patterson. "We look forward to continuing to provide the absolute best for our student-athletes and enhance their performance!"
 
"It is always exciting and appreciated to be pursued by a corporation that sees great value in investing in the ACU Athletics," said ACU Women's Basketball Coach Julie Goodenough. "We are delighted to partner with Under Armour and are grateful for the opportunity to promote our ACU brand through their products."
 
Watch ACUSports.com this spring for opportunities to purchase Under Armour ACU gear.