Butler University is pleased to announce an agreement with Affinity Licensing for exclusive representation of the university's trademark licensing program. 
  
"Our new partnership with Affinity will provide our loyal Butler fanbase with new products and services as well as industry-leading fan engagement," said Butler Vice President and Director of Athletics Barry Collier. "We are excited for Affinity to continue our long-standing relationships with vendors, while also opening doors to new opportunities for our Butler community."
 
As part of the agreement, Affinity will act as the exclusive licensing agency to manage the university's consumer products licensing relationships with manufacturers and retailers. The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution. 
 
"The Affinity team is thrilled and honored to become part of the Butler University family," said Wil Spires, partner of Affinity Licensing. "The Butler brand has such a rich history and tradition of excellence both academically and athletically.  We are fully committed to The Butler Way, and are excited to collaborate with the great administrators on campus to accelerate growth in their licensing efforts." 
 
About Butler University
Butler University is a nationally recognized comprehensive university encompassing six colleges: Arts, Business, Communication, Education, Liberal Arts & Sciences, and Pharmacy & Health Sciences. Approximately 4,500 undergraduate and 1,000 graduate students are enrolled at Butler, representing 46 states and 24 countries. More than 75 percent of Butler students will participate in some form of internship, and Butler students have had significant success after graduation, as demonstrated by the University's 99 percent placement rate within six months of graduation. The University was recently listed as the No. 1 regional university in the Midwest, according to the U.S. News & World Report Best Colleges Rankings, in addition to being included in The Princeton Review's annual "best colleges" guidebook.
 
About Affinity Licensing
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, California, and Winston-Salem, North Carolina For more information, visit www.affinitylicensing.com.