Fordham Athletic Director Ed Kull announced on Thursday that the Rams have entered into a partnership with
Turba Sports, a team of business development and brand professionals who will assist the department in a variety of endeavors.
"We're thrilled to formalize our relationship with Turba," said Kull. "Mike McBride and Pat Flynn are two respected industry professionals with high-level experience who will continue to help push Fordham forward into a successful future both on and off the field."
Fordham and Turba successfully navigated a strategic change in their multimedia rights partnership and most recently maneuvered the execution of the Rams' all-sport agreement with Nike, the world's premier athletic apparel and footwear brand. That partnership, which will outfit all 22 Fordham varsity athletic teams, is set to begin on July 1, 2023.
Turba will also consult with the Rams on numerous other initiatives including revenue generation strategies, brand amplification and evaluation of the department's multimedia rights.
McBride and Flynn both boast extensive track records in the industry. McBride has more than two decades of experience, including high-level stints at Houston, Auburn, UCLA, MGM Resorts International and Under Armour. Flynn also enjoyed a long tenure at Under Armour before being named executive director of business development at LEARFIELD, then overseeing global campus partnerships for silicon-valley tech unicorn, LIME.
About Fordham Athletics:
Headquartered on the University's scenic Rose Hill Campus in the Bronx, Fordham Athletics has enjoyed more than a century of intercollegiate success. The University sponsors 22 varsity athletic squads, whose rosters feature more than 500 student-athletes from around the world. In addition to their on-field accomplishments, these talented young individuals outperform the general student population in terms of grade point average, retention rate and graduation rate.
About Turba Sports:
Turba Sports is the accelerator and innovative solution provider for post-Series A corporations and college athletic directors. Turba has successfully guided college athletic directors and corporate executives as they lead their teams forward through new challenges into the future. Turba Sports accelerates, innovates, and connects sports organizations to revenue-generating opportunities.
