GUNNISON, Colo.  Western Colorado athletics has announced a partnership with Influxer, providing Mountaineer student-athletes with an outlet to utilize their name, image and likeness (NIL) opportunity and monetize it with high-quality, personalized merchandise that allows fans to support their favorite players.

Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.

"Influxer is excited about this partnership with the Mountaineers to bring a great NIL opportunity that benefits everyone," said Influxer Vice-President, Keith Miller. "(Director of Athletics) Miles Van Hee and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."

Western's nearly 500 student-athletes from 13 varsity sports can create their own webpage within the Mountaineer/Influxer merchandise page to showcase personalized fan gear available for purchase.

In addition to the online store, the Influxer team oversees all fulfillment and customer service, collaborating with Western's student-athletes on creative elements and marketing.

Fans can visit the Moutaineers/Influxer page to view and purchase co-branded apparel.