FRANKLIN, Mass. – February 22, 2024 – The Dean College Department of Athletics announced a partnership with Influxer on Thursday, giving the nearly 330 Dean student-athletes an avenue to monetize their Name, Image, and Likeness (NIL).

Influxer has partnered with more than 100 colleges and universities throughout the country to create an opportunity for student-athletes to benefit from their personal brand with high-quality customized gear.

Dean College is excited about our new partnership with Influxer, a leader in NIL opportunities for student-athletes," said Director of Athletics George Martin. "This agreement will allow every one of the student-athletes at Dean the opportunity to develop personal branding skills and take part in NIL benefits. Our current students, families, fans, and alums will be able to support their favorite student-athletes and Bulldog Athletics through unique co-branded merchandise and apparel."

Keith Miller, Influxer Vice President added, "Influxer is excited about this partnership with the Bulldogs to bring a great NIL opportunity that benefits everyone. George Martin and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."

Each student-athlete will have the ability to create a webpage to showcase their personalized gear available for purchase. Visit the website HERE

In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with Dean Athletics and its student-athletes on creative elements and marketing.

Furthermore, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.