ATLANTA - On Wednesday, the Atlantic Sun Conference announced a preferred partnership with BuzzU™, a leading data analytics firm in the name, image and likeness (NIL) industry.
“We are thrilled to partner with BuzzU and to provide our institutions and student-athletes with access to their suite of services," ASUN Commissioner Jeff Bacon said. "The NIL space continues to evolve at a rapid pace and Zach (Novoselsky) and his team have proven to be innovators focused on student-athlete opportunities. This partnership is yet another example of the Atlantic Sun Conference’s commitment to enhancing the student-athlete experience, and we look forward to a long-term partnership with BuzzU.”
BuzzU™ equips colleges with tools and data to empower student-athletes on their NIL journey. ASUN teams that opt-in to AVA, the Athlete Virtual Assistant, will provide their athletes access to 24/7 support, local sponsorship opportunities and personal branding strategy. In addition, opted-in teams are guaranteed to receive an NIL deal for at least one of their athletes.
“Data is driving the name, image, and likeness industry, and it’s incredible to see conferences like the ASUN dive deeper into the analytics side,” BuzzU™ Founder Zach Novoselsky said. “We’re excited to partner with Commissioner Jeff Bacon to educate and support their student-athletes.”
About BuzzU™
BuzzU™, headquartered in Chicago, Illinois, is a leading data analytics firm in the name, image, and likeness (NIL) industry that equips student-athletes with tools and data to empower their NIL journey. Founded in 2021 by a former collegiate football player, BuzzU™ supports student-athletes via the Athlete Virtual Assistant (AVA) and data-backed local marketability reports known as Buzz Scores. AVA, which is available 24/7 to student-athletes, assists with local sponsorship opportunities and personal branding strategies. Regarding Buzz Scores, BuzzU™ currently aggregates scores for over 50,000 athletes in 13 sports. To learn more about BuzzU™, visit buzzu.tech or follow BuzzU™ on Facebook, Instagram, and LinkedIn.
About the Atlantic Sun Conference
The ASUN, a Division I conference member of the NCAA, boasts a membership of institutions that share visionary leadership, bold ambition and creative innovation. As a nimble adaptive conference, unafraid to blaze a national pathway for better service to our student-athletes, teams, and institutions, the ASUN has a proud history of firsts, national academic and athletic achievements and a conference culture that walks the walk with its four ASUN Beams. Students First! Rise. Connect. Impact. #ASUNBuilt by Austin Peay (Clarksville, Tenn.), Bellarmine (Louisville, Ky.), Central Arkansas (Conway, Ark.), EKU (Richmond, Ky.), FGCU (Fort Myers, Fla.), Jacksonville (Fla.), Kennesaw State (Ga.), Lipscomb (Nashville, Tenn.), North Alabama (Florence, Ala.), North Florida (Jacksonville, Fla.), Queens (Charlotte, N.C.) and Stetson (DeLand, Fla.).