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Athletics Veritas is a weekly series aimed at helping higher education executives, faculty, and other stakeholders stay tuned in on trending national issues impacting college athletics, especially NCAA Division I. Athletics Veritas is created by senior DI athletic administrators around the nation.

Futbol Mundial vs. College Football

Executive Summary

The 2022 World Cup represents the first time that the world’s biggest sporting event is scheduled against traditional college football games
The day after Thanksgiving presents an abundance of world futbol and college football to choose from— and some time slots overlap on the dial
School loyalty will be competing against patriotism for viewership
The 2022 Men’s World Cup in Qatar estimated to draw 5 billion (yes billion) viewers worldwide
Fox purchased the English broadcast rights for the 2018 and 2022 World Cups for $400M
The highest rated viewership for a college football game this year was 13+ Million viewers (Tennessee v Georgia)
The overlapping sporting events may be a catalyst for college conferences and TV/media executives to think how to market college football to the world like the NBA and NFL has with its leagues.

The biggest sporting event in the world got bumped to a different time of year like a long-awaited dental appointment getting kicked down the road. The Men’s World Cup is usually played in the summer months of June and July. However, due to logistics and average temperatures in the host country of Qatar, the event was moved by FIFA— soccer’s international governing body— to this November and December. The “Copa Mundial” group-play matches begin this Sunday.

Team USA, led by Christian “Captain America” Pulisic and the recently selected men’s national team roster, begin its World Cup play next week (Monday, November 21) when it faces Wales and star forward/LA Galaxy player Gareth Bale as part of “Group B” play.

Then on Friday, November 25th (the day after Thanksgiving), Team USA plays the “Three Lions”— Team England in another group play match. Teams USA and England are two teams with the biggest viewership draws and marquee players facing off in the first week of the tournament.

November 25th is a date that has been circled by sports fans and TV executives everywhere. It is novel ground to have World Cup matches scheduled at the same time as long traditional college football games over Thanksgiving weekend, but here we are.

Looking a little closer, Team USA and Team England will face off at 2pm ET on Friday November 25th and the game will be aired in North America on FOX. The World Cup will have four matches scheduled on Friday November 25 – with the first one airing at 5:00am ET (due to the time difference with Qatar).

In terms of college football on the slate on Friday November 25th, four key games begin at 3:00pm or 3:30pm ET— which is when Team USA and Team England will be in the second half of their match, accounting for stoppage time and the halftime window. The college football games that run into the USA vs England soccer match’s second half will include the Pac 12’s Arizona State at Arizona game at 3:00pm ET (FS1) and three games that kick-off at 3:30pm ET: the ACC’s NC State at North Carolina (ABC), the SEC’s Arkansas at Missouri (CBS), and the Mountain West’s New Mexico at Colorado State (CBSSN).

If for some reason the start of the USA-England match is delayed or incurs multiple stoppages (e.g., injuries that delay play), the game could creep toward the 4:00pm ET TV window where the Big Ten’s game of the day— Nebraska at Iowa begins along with another Pac-12 game— UCLA at California.

For both college football and the World Cup, there are a lot of eyeballs and money at stake driving the media rights deals. To be fair, this is an apple to oranges comparison when looking at the broadcast rights and scope of college football (primarily the United States) vs the World Cup (the United States and the rest of the planet). According to Front Office Sports, the 2022 World Cup in Qatar is expected to be watched by 5 billion people around the world, far surpassing the record 3.5 billion who tuned in to the 2018 edition in Russia. By comparison, the highest rated college football game this year drew 13M+ viewers---actually a very formidable number but not in the same zip code as the world’s biggest sporting event.

FIFA president Gianni Infantino publicized the anticipated number for the first World Cup in the Middle East. Fox purchased the English broadcasting rights for the 2018 and 2022 tournament for $400 million.

The full World Cup Schedule is captured below. Happy footballing.

Veritas Archive

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11/1/2022 - Recent NIL Guidance, Part One
10/25/2022 - Post-Pandemic Flexing, Part II
10/18/2022 - Post-Pandemic Flexing - Part I
10/11/2022 - Esprit de Campus
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05/10/2022 - Division I Commissioners Go To Washington
05/03/2022 - Radical Change in the Air
04/26/2022 - How Our Economy is Increasingly Weighing on Division I Athletics
04/19/2022 - A Letter to College Sports
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1/25/2022 - A State of Transformational Chaos
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1/11/2022 - New Year, New NCAA Constitution (Part 2)
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12/21/2021 - Modernization and Self-Governance
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08/31/2021 - The NCAA Makeover, Part III
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03/09/2021 - A March to a New Madness -- Dissecting the “College Athletes Bill of Rights” Senate Bill Part II I
03/02/2021 - A March to a New Madness -- Dissecting the “College Athletes Bill of Rights” Senate Bill Part II
02/23/2021 - A March to a New Madness -- Dissecting the “College Athletes Bill of Rights” Senate Bill
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01/26/2021 - CCHA Q&A Part II
01/19/2021 - Reactions to the NCAA’s Delay in Voting
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Term-in-ology Archive

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09/09/2022 - September 1st is One of The Most Important Dates in The College Athletics Recruiting Cycle
09/02/2022 - Division I Football Student-Athletes May Be Slightly More Rested For Their First Game— Why?
08/26/2022 - Why Some Division I Football Teams Get to Play Earlier Than Others
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08/05/2022 - Academic Requirements to Practice Prior to Enrollment
07/29/2022 - The Reporting Requirement for Severe Weather
07/14/2022 - Summer Athletics Aid
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06/17/2022 - Batter Up! Baseball Playing Rules
06/10/2022 - Onboarding Women's Basketball Signees
06/03/2022 - Men's Basketball June Evaluation Periods
05/27/2022 - The 411 on the Division I Student-Athlete Advisory Committee
05/21/2022 - Summer Aid Does Not Count Towards Team Scholarship Limits
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05/06/2022 - The Regular Academic Year
04/29/2022 - Protecting the Final Exam Runway For NCAA Student-Athletes From Countable Athletic Activity
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03/04/2022 - Women's Basketball Off-Campus Contacts
02/25/2022 - Basketball and Hockey Prospects Signing With An Agent
02/18/2022 - A Senior Minority Administrator?
02/11/2022 - Declaring Your Baseball Squad
02/04/2022 - Operation Gold Grant
1/28/2022 - Photo Shoots for Prospects
1/21/2022 - Academic and Graduation Awards & Incentives
1/14/2022 - Hosting A Pro Sports Contest
1/07/2021 - New Year, New Computer, New Violin
12/17/2021 - The Birth of Life Skills Programs
12/10/2021 - Student-Athlete Study Abroad
12/03/2021 - Rescission Period
11/19/2021 - Division I's Newest Sport
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11/05/2021 - National Signing Day
10/29/2021 - Day Off for Civic Duty
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10/15/2021 - Reciprocal Marketing Agreements
10/08/2021 - Recruiting Service Consultants
10/01/2021 - Using the Scoreboard or Video Board to Show a Video to Visiting Prospect
09/24/2021 - Canceled Competition Becoming a Day Off
09/17/2021 - Campus Tours During Camps and Clinics
09/10/2021 - Incoming Freshmen and Complimentary Admissions
09/03/2021 - Complimentary Neutral Site Admissions
08/27/2021 - Football's Preseason Limit on Number of Players
08/20/2021 - The NCAA's 45-Day Clock
08/13/2021 - Preseason Transportation & Expenses for Prospects
08/06/2021 - Nutritional Supplements
07/30/2021 - NCAA DI Conference Membership Criteria
07/23/2021 - Recruiting Inducement
07/16/2021 - The Professional Sports Counseling Panel
07/02/2021 - Agents in an NIL World
06/25/2021 - The Elite 90 Academic Award
06/17/2021 - Renting Dorms to Prospects and Student-Athletes in the Summer
06/11/2021 - Training Expenses from the USOPC
06/04/2021 - Giveaways to Prospects Attending a Division I Coach's Summer Camp
05/28/2021 - Post Season Room and Board Expenses
05/21/2021 - Use of Tobacco Products
05/14/2021 - Hosting a Reception for Graduating Student-Athletes
05/07/2021 - Summer Access
04/30/2021 - Transgender Student-Athlete Participation
04/23/2021 - Recruiting Questionnaires
04/16/2021 - Gender Bias
04/09/2021 - Use of NCAA Marks or Affiliation Prohibited
04/02/2021 - Missing Class for the Final Four?
03/26/2021 - NCAA Limits on Student-Athlete Post-Season Gifts
03/19/2021 - In-Person Scouting of Opponents at NCAA Tournaments
03/12/2021 - March’s Medical Madness
03/05/2021 - Exempting Conference Basketball Tournament Games
02/26/2021 - Men's Basketball Automatic Qualifiers
02/19/2021 - NCAA Annual Membership Dues
02/12/2021 - A Prospect's Home
02/05/2021 - Restricting the Use of Physical Education Activity Courses
01/29/2021 - Annual Signing Limit for FBS Football
01/22/2021 - Sports Safety Certified Staff Members Present for Countable, Physical Activity
01/15/2021 - Maximum Institutional Financial Aid to Individuals & Cost of Attendance
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12/18/2020 - Benefits for the Families of Football Student-Athletes
12/11/2020 - The Role of a Business Day
12/04/2020 - The Winter Coat Litmus Test
11/27/2020 - The Safety Exception
11/20/2020 - Occasional Meals
11/13/2020 - Show-Cause Order
11/06/2020 - NLI Signing Periods for Basketball
10/30/2020 - Student-Athletes Promoting and Endorsing Political Candidates
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10/09/2020 - Tryouts of Enrolled Students
10/02/2020 - Use of Agents
09/25/2020 - Media Activities
09/18/2020 - A Required Day Off for Civic Engagement
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09/04/2020 - Segments of the Playing Season
08/28/2020 - Equity, Diversity and Inclusion Review
08/21/2020 - NCAA Student Assistance Fund
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08/07/2020 - Minimum Contest & Participants
07/31/2020 - Mental Health Support Services for Student-Athletes
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07/03/2020 - The Principle of Amateurism & Amateur Status
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06/19/2020 - Division I's Deadline for Renewing Student-Athlete Financial Aid
06/12/2020 - Recruiting Quiet Period
06/05/2020 - Diversity Principles & Policies
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05/22/2020 - Summer Access
05/15/2020 - Recruiting Dead Period
05/08/2020 - Non-Traditional Courses
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04/10/2020 - Volunteer Coaches
04/03/2020 - Student Managers
03/27/2020 - Division I Sport Sponsorship Minimums
03/20/2020 - Season of Competition
03/13/2020 - Foreign Tours
03/06/2020 - Initial Eligibility
02/28/2020 - Transfer Residency Requirement
02/21/2020 - Prospects
02/14/2020 - Recruiting
02/07/2020 - Signing Periods
01/31/2020 - Sports Wagering
01/24/2020 - Financial Aid & Athletically Related Financial Aid
01/17/2020 - Clear Line of Demarcation

Athletics Veritas is presented for information purposes only and should not be considered advice or counsel on NCAA compliance matters. For guidance on NCAA rules and processes, always consult your university’s athletics compliance office, conference office, and/or the NCAA.