SAN BERNARDINO, Calif. – The California State University San Bernardino Department of Intercollegiate Athletics is excited to welcome three new members to its administrative staff – Alex Kline, Madeline Luna, and Jalyn Hayes. Together these three will oversee nearly all aspects of gameday promotions and execution under the supervision of Deputy AD/Senior Woman Administrator Dr. Chelsea Herman, Ph.D.
"CSUSB Athletics has made great strides in recent years with brand recognition, in-game production, digital content, game day operations, and communication efforts. Alex, Maddy, and Jalyn were strategically selected from a qualified pool of candidates for their individual talents, high energy, passion, and commitment to the student-athlete and fan experience. In a short time, all three members have stepped in and made an immediate impact. The future is bright, and I could not be more excited to welcome these Champion People to the Yote family." - Dr. Chelsea Herman, Ph.D., Deputy AD / Senior Woman Administrator
Alex Kline
Assistant Athletics Director, Communications and Marketing – started October 2022.
In his role at CSUSB, Kline will oversee all aspects of sports information and marketing for the Athletics Department's 10 programs. His responsibilities include updating csusbathletics.com with the latest news, schedules, rosters, scores, statistics, and historical records. On the marketing side, he will manage the department's gameday promotions, graphic designs, and social media strategies. Kline will also assist with game management for all home events, supervising dozens of student staff; including the production of the live stream on the CCAA Network.
From 2020-2022, Kline was an assistant in Concordia University Irvine's sports information department. While at CUI, he introduced a social media strategy that enabled their following to grow 25% over the course of 18 months, 7% more than any other school in the PacWest Conference during that same period. This growth played a significant role in Concordia being named the 2021-22 PacWest Conference Sports Information Department of the Year. In addition to contributing to the athletics department, Kline earned a Master of Business Administration (MBA) from Concordia in May 2022.
Kline graduated from Cal Poly Pomona in 2019 with a bachelor's degree in Business Administration with an emphasis in Computer Information Systems and a minor in Marketing Management. He was also a member of the Bronco baseball team, making it to two College World Series and playing numerous games at Fiscalini Field against Cal State San Bernardino.
Madeline Luna
Game Operations & Facilities Coordinator - started November 2022.
In her role at CSUSB, Luna will lead work direction for all sporting events with an emphasis on fan and game day experience. She will also be responsible for the execution of logistics, facilities maintenance scheduling, supervision and training of support staff on game management, and event setup and breakdown.
Luna served as the Athletic Administrator of Game-Time Management and Facilities at Concordia University Irvine from August 2021-May 2022, where she was the liaison for CUI's 24 athletic teams and visiting opponents. Most recently, Luna worked at Texas A&M International University, where she was the Assistant Sports Information Director. She led student workers, managed all social media accounts, conducted website management, and was responsible for schedules, rosters, statistics, and the history of their 11 teams.
Luna started her career in athletics as an undergraduate at the Vanguard University of Southern California, where she was the Social Media Manager of the VU Lions Instagram and Twitter for over two years. In addition to being a part of the VU Lions Media team, Luna was a member of the women's soccer team from 2017-2019. During her time at Vanguard University, Luna provided live statistics, promotions, in-game photos, and videos to all social media platforms for at-home viewers.
Jalyn Hayes
Athletics Communications and Marketing Coordinator - started December 2022.
Holding similar responsibilities to Kline, Hayes will assist with all aspects of sports information and marketing for the Athletics Department's 10 programs. This includes providing the latest news, schedules, rosters, scores, statistics, and historical records on the athletics website. On the marketing side, Hayes will continue to make contributions to the department's gameday promotions, graphic designs, and social media strategies.
Hayes began working for CSUSB Athletics as a Graphic Design Intern before continuing as a Graphic Design Student Assistant and Marketing Specialist. She worked to create promotions, digital and print media, and department communications. Hayes also assisted in the visual redesign of the Student Athlete Academic Success Center and storage room. This work continued throughout her time at CSUSB as a student-athlete. Hayes played on the Women's volleyball team (2018-2021) and was a member of the undefeated NCAA Division II National Championship Team in 2019. She graduated in May 2021 with a Bachelor of Arts in Graphic Design and Marketing with a minor in Sports and Entertainment Marketing.
Most recently, Hayes worked as a Content Insertion Specialist with Disney Steaming Services. There, she broadcasted and monitored event feeds, coordinated commercials and published events to the various streams.
